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Value Creation in the Era of service economy
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Value Creation in the Era of service economy

Dane szczegółowe:
Wydawca: Szkoła Główna Handlowa w Warszawie
Rok wyd.: 2008
Ilość stron: 184 s.
Wymiar: 167x240 mm
EAN: 9788373783560
ISBN: 978-83-7378-356-0
Data: 2010-04-26
Cena wydawcy: 25.00 złpozycja niedostępna

Value Creation in the Era of service economy - Andrzej Herman, Andrzej Szablewski - opis książki:

Value Creation in the Era of service economy.

Książka „Value Creation in the Era of service economy” - Wydawnictwo Szkoła Główna Handlowa w Warszawie.

Książka posiada 184 stron i została wydana w 2008 r.

Spis treści:

Introduction – Andrzej Herman and Andrzej Szablewski

1. Enterprise Value Creation in the Global Service Economy the Birth of Stock-Exchange Capitalism – Andrzej Herman
1.1. Reasons for the agony of the traditional enterprise
1.2. The “new” and “old” economy
1.3. The importance of new types of services for world trade
1.4. Services seen through economic functions
1.5. New areas and types of capital accumulation in the world economy

2. Shareholder value – the imperative of the contemporary enterprise Magdalena Mikołajek-Gocejna
2.1. Familiarizing with the issue of the enterprises purposes
2.2. Purposes of the enterprise – perspective of the theoretical views on the enterprise
2.3. Reasons for redefining the purposes of the contemporary enterprise – perspective of the economic practice
2.4. Why the primacy of the shareholders interest? –controversies and perspectives of development
2.5. Conclusions

3. The effect of information and knowledge on value based management Dorota Ciesielska
3.1. Knowledge as a source of company’s value
3.2. All About, Inc Case Study
3.3. Summary

4. Challenges of customer equity management – Barbara Dobiegała-Korona
4.1. Problems of measuring and building customer equity (from Customer Lifetime Value to Customer Equity)
4.2. Building individual customer values: myth or reality?
4.3. Co-creating values with customers: motives and responsibility
4.4. Customer knowledge: from databases to Customer Intelligence
4.5. Customer protection and bankruptcy – threats for customer equity

5. Effective IT Management and IT Governance – Remigiusz Orzechowski
5.1. Introduction
5.2. The role of IT in the company
5.3. IT portfolio
5.4. The essence of IT management directed on creating company’s value
5.5. IT Governance
5.6. Strategic IT alignment
5.7. IT value delivery
5.8. Optimal IT resource management
5.9. IT risk management
5.10. IT performance measurement
5.11. Conclusion

6. Supporting Value Based Management by Business Intelligence – Jerzy Surma
6.1. Introduction
6.2. Business Intelligence as an Intangible Asset
6.2.1 Intangible Assets
6.2.2 Information Capital
6.2.3 Problems with intangible assets
6.3. BI value across internal processes
6.3.1 Process perspective
6.3.2. Process automation
6.3.3. Process improvement
6.3.4. New process creation
6.3.5. Meta continuous improvement
6.4. The role of Performance Indicators
6.5. Final conclusions

7. Corporate Image Creation: the Case of PKN ORLEN- Katarzyna Majchrzak
7.1. Corporate Image Introduction
7.1.1. The Meaning of Corporate Image and Related Concepts
7.1.2. The Increasing Importance and Benefits of a Positive Corporate Image
7.1.3. PR and “Black PR” Activities and Corporate Image
7.2. Corporate Image of PKN ORLEN
7.2.1. Development of New Corporate Identity
7.2.2. Corporate image modelling
7.2.2.1. External and internal environment
7.2.2.2. Strategic objectives
7.2.2.3. Defining objectives and target groups
7.2.2.4. Choice of instruments and principles of image modelling
7.2.2.5. Activities
7.2.2.6. Results – image evaluation

8. Brand valuation – Marek Panfil
8.1. History of brand valuation
8.2. First brand valuation – Ranks Hovi’s Mc Dougall
8.3. Definitions of brand and trademark
8.4. Increase in importance of the brand
8.5. Aims of brand valuation
8.6. Methods of brand valuation
8.7. Summary

9. Returning Cash to the Owners: Dividend and Share Repurchase Policy Andrzej Szablewski
9.1. Pressure to return cash to the investors
9.2. Dividends: different approaches
9.3. Measures of dividend and total shareholder return
9.4. Dividend Theories
9.4.1. Dividend irrelevance theory
9.4.2. “Bird in the hand” theory
9.4.3. Theory of tax preferences
9.4.4. Signalling hypothesis
9.4.5. Clientele effect
9.5. Dividend policy
9.6. Results of cash flow analysis –INTEL example
9.7. Complex strategies of benefit-sharing with the shareholders – the Wal-Mart example.
9.8. Dividend payout strategies in Poland
9.9. Use of dividends in company share valuation – the PEKAO S.A. example
9.10. Why do companies purchase and redeem own shares?
9.10.1. History and forms of share repurchase
9.10.2. Motives for share repurchase as compared to cash dividends
9.10.3. Advantages of share repurchase by companies
9.10.4. Results of own share repupurchase
9.11. Own share repurchase in Poland
9.12. Conditions of manager decisions on dividends and share repurchase
9.13. Conclusions

About the authors
References
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