Social responsibility of the university as perceived by its stakeholders

Opis książki:

INTRODUCTION
Introduction to the research
Subject and aim of the research
Research topic
Research methods and techniques
CHAPTER 1. THE CONCEPT AND THE SCOPE OF SOCIAL RESPONSIBILITY OF THE UNIVERSITY IN QUALITATIVE RESEARCH
1.1. The issue of social responsibility of the university as perceived by the university management - the qualitative research
1.2. The issue of social responsibility of the university as assessed by its stakeholders
1.2.1. The respondents understanding of the social responsibility of the university
1.2.2. Actions perceived as socially responsible
1.2.3. Stakeholders expectations towards the university
1.2.4. University marketing and social responsibility
CHAPTER 2. QUANTITATIVE ANALYSIS OF STAKEHOLDERS OPINIONS REGARDING THE SOCIAL RESPONSIBILITY OF THE UNIVERSITY
2.1. Social responsibility of the university as perceived by its stakeholders
2.2. Social responsibility of the university in the opinion of Polish people
2.3. Social responsibility of the university in the opinion of state and private university managers
CHAPTER 3. SOCIAL RESPONSIBILITY OF THE UNIVERSITY IN THE OPINION OF UNIVERSITY MANAGERS AROUND THE WORLD. QUANTITATIVE RESEARCH
3.1. The methodology and nature of the research
3.2. The concept of social responsibility
3.3. The incentive for and relevance of pro-social actions of the university
CONCLUSIONS
APPENDIX 1. QUALITATIVE RESEARCH SCENARIOS
APPENDIX 2. A QUANTITATIVE RESEARCH SCENARIO
APPENDIX 3. THE QUANTITATIVE RESEARCH QUESTIONNAIRE, THE LIST AND CHARACTERISTICS OF THE UNIVERSITIES PARTICIPATING IN THE RESEARCH
APPENDIX 4. INTERVIEW QUESTIONNAIRES FOR THE QUANTITATIVE RESEARCH AMONG UNIVERSITY REPRESENTATIVES FROM ALL THE CONTINENTS, THE LIST AND CHARACTERISTICS OF THE UNIVERSITIES PARTICIPATING IN THE RESEARCH
BIBLIOGRAPHY

Książka "Social responsibility of the university as perceived by its stakeholders" - Marcin Geryk - oprawa twarda - Wydawnictwo Szkoła Główna Handlowa w Warszawie. Książka posiada 179 stron i została wydana w 2011 r.